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What Is Fashion Entrepreneurship: Learn More



What Is Fashion?

Fashion is a popular style or practice, especially in clothing, footwear, products, accessories, makeup, hairstyle, lifestyle and body.

Fashion is also a distinctive and often constant trend in the style in which a person dresses.

Fashion talks about expressing your identity, showing someone who you are through your fashion choices and using your clothes to tell someone something about you.

Remember the popular saying;
The way you dress is the way you will be addressed

Meaning Of Entrepreneurship

Entrepreneurship involves competitive action to win the market, acting to exploit opportunities and actions to bear risk.

In summary, Entrepreneurs are risk takers, therefore they are been driven by passion to solve the economic problems and find opportunity in it.

What Is Fashion Entrepreneurship?

Fashion Entrepreneurship is much more than fashion designing alone. Basically fashion entrepreneurship can be categorized into four major groups which are;

  1. Fashion Designing
  2. Make Up Artistry
  3. Modelling
  4. Hairstyling

Who Is A Fashion Entrepreneur?

A fashion entrepreneur is a person who has possession of a fashion enterprise, venture or idea, and assumes significant accountability for the inherent risks and outcome.

Fashion entrepreneurs focus on creating networks within the fashion industry and inter-connected projects with varying aims including education, profitability and profile-building. Some fashion entrepreneurs work to provide a network of knowledge share platforms, other work to address social and structural issues goals.

The fashion industry is a very competitive field and in order to become successful you must have the talent, creativity, skills and ability it takes to do the job.

As a fashion entrepreneur, one of the basic things to note is the need to remain innovative in today’s fashion world.

Nowadays, fashion is much more than style and continuous style change, it is all about more efficiency and innovation and this also expands to other forms of entrepreneurship.

Skills Needed To Excel In The Fashion World
As a Fashion Designer, you need;

  • Highly Creative & Artistic
  • Strong Drawing Skills
  • Good Eye for Detail
  • Understanding Texture, Color, and Fabric.
  • Strong Visualization Skills.
  • Excellent Communication
  • Interpersonal Skills.
  • A Good Sense for Business.
  • A Competitive Spirit.

Challenges Faced By Fashion Entrepreneurs

As I said earlier, fashion entrepreneur is highly competitive and the need to stand out irrespective of that is a major challenge

And for you to stand out, it will require some getting funds which is also one of the challenges

Satisfying Customers too atimes can also be a challenge.

Inadequate equipment to Carry out necessary operation. You’ll agree with me that as a fashion designer, gone are the days of using iron to embellish a cloth with stones, now there are equipment, that is, the stoning machine that makes that to be carried out easier and faster. And this also requires funds. All this among all can be challenges faced by fashion entrepreneur

Some customers will see a style on ovation well fitted on a very slim person and will still want the same look irrespective of them irrespective of their stature.

Common Traits That Successful Entrepreneur Share


Success doesn’t happen overnight. A business takes. time to start and grow. And even more time to be successful, so an entrepreneur must be determined to achieve success.

Determination is the difference between those who quit on their dream and those who turn their dream into a great success.

This is your why?

This is the reason behind why you do what you do. The work will be hard, the hours will be long, and the pay will be low. And to top it all off, there is no guarantee of success!

Your passion will motivate you through the tough times and it needs to come from inside of you.  Don’t count on money to be your motivating factor. Your passion comes from a deeper, more meaningful place.
Your passion will drive your dreams to becoming a reality.


Successful fashion entrepreneurs are not afraid of failure. Things don’t always go to plan. And sometimes things completely fail.
Get comfortable with the idea of failure, It willhappen to you.

But do not be defeated. Successful entrepreneurs see failure as an opportunity – a chance to learn from their mistakes.

Remember….Greatness is not achieved by never falling but by rising every time we fall.

Effective Communication:-

Your ability to communicate will affect your ability to influence others, your ability to develop relationships, and ultimately, your ability to produce results.

Without good communications skills it’s impossible to effectively sell. And as the founder of your company, you’ll find yourself constantly selling. Selling your vision to prospective investors, Selling your products to potential clients.

Success of your business will depend on your ability to communicate your ideas and vision to get people to buy into your brand.

Risk Tolerance:-

As an entrepreneur, you must be comfortable with risk.

If something feels risky, do you focus on the likelihood of failure? Or the potential for reward?

Sensing risk may just be a sign that you are onto an opportunity – one that’s worth exploring or seeing through to the end. Most people sense risk and stop. They never find out how many opportunities lie on the other side of that risk.

Entrepreneurs take risks. And they take action.

Smart entrepreneurs are able to identify and mitigate business risk. But when the time comes, they step out of their comfort zone and engage risk by taking action.


As an entrepreneur you need to be flexible – able to adapt to the changing demands of your business.

‬One has to be able to adapt to new changes in the business in order to satisfy the customer, Flexibility also involves the ability to learn new things after getting used to an old technique.

As an entrepreneur or a Fashionpreneur, do you like this post? Kindly share with loved ones.

What is fashion

Written By: La’Posh La’Tall (Ogeyingbo Joy Adeola)
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Hi, I am Obembe, Sunday Dapo (SirPhren). I am the founder of this EMPIRE. I am a Registered Nurse, a Blogger and a Motivational Writer. I love sharing my knowledge with others. Am also an author on General Health Info and Health Info Corner. "Look within, the secret is inside you." To get through to me or HIRE me, am an email/ WhatsApp away. Am happy to have you around! Let's rock it together!

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How To Apply 80/20 Principle To Your Blogging Career



Did you just say, what is 80/20 principle and blog has in common again SirPhren? Well, you will soon know. 80/20 principle can be applied to any part of our lives, be it at work, home, or in a relationship. How do you do first things first, when everything seem to come first? The principle will shed more lights.

80/20 or Pareto principle was invented by Vilfredo Pareto centuries ago. It says, 80% of your activities, will give you 20% results. While 20% of your activities will give you 80% results. Then, what are the activities you do daily, weekly, monthly that will in the long run give 20% results and what are those that will give 80% result?

The ones that will give you 20% results are the easy things, time wasters, distracting things that will take 80% of your time and attention. While the ones that give you 80% results are what you are expected to do. They are the demanding, sometimes difficult stuffs. They are not usually things you can do in a twinkle of an eye. But as humans that we are, we are always in the temptation to do the easy things first and by the time we want to pick on the real things, time would have gone.

How to use 80/20 Principle as A Blogger

You will agree with me that being a blogger can be demanding. We want to write, write, write and write. Especially if you are in the news niche, you must be super consistent. But that does not mean you will get tons of traffic. The reason most bloggers get disturbed is, they spend most time writing and posting but they were ignorant of this principle. How can this principle help you as a blogger if you don’t already have heavy traffic?

1). Analyse, understand your blog and yourself

Before this principle can work for you on your blog, you need to first analyse and understand yourself and how your blog works. In analysing yourself, look for your strength and your weakness. Understand when you write more and better, know the period of the day you write better without distraction. Is it in the night or early in the morning? Look into your blog and fetch out blog posts that give you the most traffic and improve on writing on such topics.

As a blogger who still keeps his/her -5 job, you need to rest, make out time with family and still keep your visitors engaged with new contents at least once a week. Work at your job while you do, and write on your blog while you do. While at work, you can get idea for your blog post. When you do, make sure you write the ideas down and build on them later.

2). Write less and better

Write less? Well, If you are not in the entertainment or news niche, you will need to write lesser than you have been writing. In writing less, I do not mean you should reduce your post length, but to reduce how often you publish them. Even as a news blogger, you should try as much as possible to know the kind of news your visitors liked to read and share more of them. If you want to marge your blogging career with your 9-5 job, this will be required of you. You can’t afford to be writing everyday, you need some to cool off and think about what you write, if you want to write cool articles.

When I started out, I was tempted to write everyday, but it didn’t work out for me. I had to sit down and see how things can work for me. But then, I don’t want to go into copy and pasting. I had to write less to be able to write better. While writing less, write articles that give you 80% results. That is where 80/20 come into play.

3). Share more

Fundbox advised, sharing your blogs on social media shouldn’t be a one-off thing, especially on Twitter where tweets come and go in the blink of an eye. Give it a go and change-up the message to see which gets the most traction over a 24-hour period. If your blog isn’t time-sensitive, plan on posting about it on social media multiple times over the coming months to help drive more blog traffic via views and shares. You can automate this with tools like Hootsuite and Facebook’s scheduling tools.

As a blogger who has another job, you need to imbibe the habit of writing less and sharing more. This is where the bulk of 80/20 principle lies. As a blogger or internet owner, we cherish to see tons of traffic to our blogs but, from observations, publishing tons of posts do not mean increase in traffic. You must make sure large number of people see a particular post. That is what you can’t do with writing everyday. As a news blogger, of course you need to keep updating your blog post almost every hour.

What you need to do, is to make sure there are people or ways to get your blog posts reach more audience. Ways to share more are;

1). Paid advert: Facebook and twitter and some other social media are the best place paid advert works. The time of targeting when your readers will be online so that you can share to them is over. Most of your friends on social media don’t see. But when you pay for advert as low as $5, more people get to see your article.

2). Sharing your articles on forums

Apart from social media, there are quite numbers of forum where you can share your articles. Forums usually have sections for various topics. When you write an article on a particular topic, get signed up on a forum, find a group similar to the topic you have written on and share your articles. Let your articles go further than you write.

In conclusion, when you understand yourself, write less, and share more, you will be able to know what type of your post drive more traffic, write more and good content and reach out to more readers. Which will eventually give you the 80% results. Instead of spending 80% of your time writing and have no other time to concentrate fully on your 9-5 job.

Doing much doesn’t mean you are getting much done!

How have you been managing your blog with school, work and family? Let me know in the comment and endeavor to share with others.

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