Connect with us


8 Benefits Of Blogging On Your Business You Should Know



Blog image

Have you considered business blogging? Well you should start blogging on your business if you have not been doing doing it. Your business represents you and everything about you. The best way to let prospects know more about you is via blogging.

Business card is to businessmen in 1990s what blogging is to professionals in the 2000s

What is a Blog?

A blog or weblog as some people called it, is a channel where one shares his thoughts. It is a personal journal that is made public. And it is a personal website.

What is Blogging?

Blogging is a process or way of sharing your thoughts, opinions on the internet for the benefit of other internet consumers. It is a process of writing an article on a blog.

Blogging used to be a way of just writing about your daily activities (though some still do that), but as time goes on, its usefulness increases. You can do your business at home via blogging and get along with your prospects.

Business blogging

This is blogging that is solely on keeping your customers, prospects and partners updated on new development of your business, on new products or services.

What kind of business can I blog on?

You can blog on any kind of business you have. Be it fashion, digital products, speaking, tutoring etc

What are the reasons of blogging as a business owner?

As a business owner, you should not limit yourself to offline engagement. At this present computer age, almost everything is on the internet. The way I see it, every business will be online in the nearest future.

If you want to test this, google search a kind a product or service you offer and see millions of those who are doing the same. You know what makes the difference, they are online you are offline.

In the future, there will only be two types of business people

1). Those who have their business online
2). Those who will soon be out of business.
– Bill Gates

According to a survey on hubspot, 60% of business that blog have thrive more than those who doesn’t.

Let’s take a look at some of the benefits of blogging on your businesses.

1). Support your social media initiatives

Sharing other people’s content on social media is great, but at some point you want to be directing those leads to your business site. So as you share your blog post on social media, you increase traffic to your business.

2). Build authority in your industry

Blog is one of the ways to establish yourself or your brand as an expert in your field, as it gives you a platform for sharing important Industry-related information and insights. As you build up authority, you breed trust and credibility.

3). Facilitates valuable discussion

Blogging gives businesses the opportunity to connect with customers and prospects. Customers can drop comments, critics, and feedbacks. Which will eventually help you as a business owner improve.

4). Attract Audience

Blogging allows you to reach as many people on the internet as possible. It can help promote yourself or your business. When you create a blog that is of value, you can attract audiences and eventually convert them to customers, friends, partner or otherwise.

5). Networking

Your audience can attract other entrepreneurs to you. If you are able to grow readership, you will gain more credibility.

6). Building credibility

Having a business blog gives you a presence in your niche. Your blog is a record of quality value and experience you possess and that you’re bringing to your audiences.

7). It is your hiring tool

If as an entrepreneur you want to hire new manager or anyone, they will want to know who you are and what you are about. To do this, blogging is a perfect way. Also, you can be contacted when someone who loves your service come across your blog

8). Improves your communication and writing skills

I used to be a lazy writer, but since I started blogging, it has helped me a lot.

As someone whose business involves speaking or writing, blogging will help you a long way. The more you write, the better you become at writing.

Whatever your business is, you can blog on it. With blogging you stand the chance of making your business known to people who loves using google. That is, your business can easily be found on Google.

Do you want to take your business to next level? Share this post with others.

Share With Friends:

Hi, I am Obembe, Sunday Dapo (SirPhren). I am the founder of this EMPIRE. I am a Registered Nurse, a Blogger and a Motivational Writer. I love sharing my knowledge with others. Am also an author on General Health Info and Health Info Corner. "Look within, the secret is inside you." To get through to me or HIRE me, am an email/ WhatsApp away. Am happy to have you around! Let's rock it together!

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


How To Apply 80/20 Principle To Your Blogging Career



Did you just say, what is 80/20 principle and blog has in common again SirPhren? Well, you will soon know. 80/20 principle can be applied to any part of our lives, be it at work, home, or in a relationship. How do you do first things first, when everything seem to come first? The principle will shed more lights.

80/20 or Pareto principle was invented by Vilfredo Pareto centuries ago. It says, 80% of your activities, will give you 20% results. While 20% of your activities will give you 80% results. Then, what are the activities you do daily, weekly, monthly that will in the long run give 20% results and what are those that will give 80% result?

The ones that will give you 20% results are the easy things, time wasters, distracting things that will take 80% of your time and attention. While the ones that give you 80% results are what you are expected to do. They are the demanding, sometimes difficult stuffs. They are not usually things you can do in a twinkle of an eye. But as humans that we are, we are always in the temptation to do the easy things first and by the time we want to pick on the real things, time would have gone.

How to use 80/20 Principle as A Blogger

You will agree with me that being a blogger can be demanding. We want to write, write, write and write. Especially if you are in the news niche, you must be super consistent. But that does not mean you will get tons of traffic. The reason most bloggers get disturbed is, they spend most time writing and posting but they were ignorant of this principle. How can this principle help you as a blogger if you don’t already have heavy traffic?

1). Analyse, understand your blog and yourself

Before this principle can work for you on your blog, you need to first analyse and understand yourself and how your blog works. In analysing yourself, look for your strength and your weakness. Understand when you write more and better, know the period of the day you write better without distraction. Is it in the night or early in the morning? Look into your blog and fetch out blog posts that give you the most traffic and improve on writing on such topics.

As a blogger who still keeps his/her -5 job, you need to rest, make out time with family and still keep your visitors engaged with new contents at least once a week. Work at your job while you do, and write on your blog while you do. While at work, you can get idea for your blog post. When you do, make sure you write the ideas down and build on them later.

2). Write less and better

Write less? Well, If you are not in the entertainment or news niche, you will need to write lesser than you have been writing. In writing less, I do not mean you should reduce your post length, but to reduce how often you publish them. Even as a news blogger, you should try as much as possible to know the kind of news your visitors liked to read and share more of them. If you want to marge your blogging career with your 9-5 job, this will be required of you. You can’t afford to be writing everyday, you need some to cool off and think about what you write, if you want to write cool articles.

When I started out, I was tempted to write everyday, but it didn’t work out for me. I had to sit down and see how things can work for me. But then, I don’t want to go into copy and pasting. I had to write less to be able to write better. While writing less, write articles that give you 80% results. That is where 80/20 come into play.

3). Share more

Fundbox advised, sharing your blogs on social media shouldn’t be a one-off thing, especially on Twitter where tweets come and go in the blink of an eye. Give it a go and change-up the message to see which gets the most traction over a 24-hour period. If your blog isn’t time-sensitive, plan on posting about it on social media multiple times over the coming months to help drive more blog traffic via views and shares. You can automate this with tools like Hootsuite and Facebook’s scheduling tools.

As a blogger who has another job, you need to imbibe the habit of writing less and sharing more. This is where the bulk of 80/20 principle lies. As a blogger or internet owner, we cherish to see tons of traffic to our blogs but, from observations, publishing tons of posts do not mean increase in traffic. You must make sure large number of people see a particular post. That is what you can’t do with writing everyday. As a news blogger, of course you need to keep updating your blog post almost every hour.

What you need to do, is to make sure there are people or ways to get your blog posts reach more audience. Ways to share more are;

1). Paid advert: Facebook and twitter and some other social media are the best place paid advert works. The time of targeting when your readers will be online so that you can share to them is over. Most of your friends on social media don’t see. But when you pay for advert as low as $5, more people get to see your article.

2). Sharing your articles on forums

Apart from social media, there are quite numbers of forum where you can share your articles. Forums usually have sections for various topics. When you write an article on a particular topic, get signed up on a forum, find a group similar to the topic you have written on and share your articles. Let your articles go further than you write.

In conclusion, when you understand yourself, write less, and share more, you will be able to know what type of your post drive more traffic, write more and good content and reach out to more readers. Which will eventually give you the 80% results. Instead of spending 80% of your time writing and have no other time to concentrate fully on your 9-5 job.

Doing much doesn’t mean you are getting much done!

How have you been managing your blog with school, work and family? Let me know in the comment and endeavor to share with others.

Share With Friends:
Continue Reading



Enter your email address to subscribe to this blog and receive notifications of new posts by email.

error: Content is protected !! Help by sharing!